Administrative Provisions on Short Message Services to Come into Force from June 30

source：　 date：2015-06-01　 author：

Recently, the Ministry of Industry and Information Technology has promulgated the Administrative Provisions on Short Message Services (the "Provisions") for implementation as of June 30, 2015.

The Provisions highlight that short message service providers and short message content providers shall not send commercial short messages to users without the users' consent or request. If a user expressly refuses the receipt of commercial short messages after the consent, the sending shall cease. Besides, short message service providers and short message content providers sending commercial short messages to users shall provide convenient and effective ways for refusing receipt and inform the users thereof, and shall not hinder the users' refusal to receive short messages by any means. The Provisions also stipulate the legal liability the short message service providers and short message content providers in violation of the law shall bear.